Pre-Conference A: Working TOGETHER to Improve Preparedness, Response, and Recovery
During an active shooter, any severe weather, or hazardous incident, collaboration is critical. In order for all responders to be effective in their response, it is critical for this collaboration to begin long before an emergency happens.
This workshop will bring together safety and security experts from NFPA 3000, Partner Alliance for Safer Schools (PASS), and the Police Foundation to discuss guidelines and recommendations for overall preparedness, response, and recovery in the event of a crisis.
Released in spring 2018, the scope of NFPA 3000 is to provide the minimum criteria for the level of competence required for responders organizing, managing, and sustaining an active shooter and/or hostile event preparedness and response program based on the authority having jurisdiction’s function and assessed level of risk. The Technical Committee reflects all elements of the community, including law enforcement, fire, EMS, healthcare, schools, facilities, security, and the public.
The panel will also address technology as a layered approach related to building perimeter, parking lot perimeter, classroom interior and how to use the technology in compliance with policies and procedures.
1. Learn what to consider when preparing and evaluating emergency plans.
2. Hear how administrators, first responders, the community and vendors need to work TOGETHER to improve preparedness.
3. Understand how NFPA 3000 Standards and PASS Guidelines can help in creating effective plans and avoid common pitfalls.
Pre-Conference B: How to Evaluate Competing Technologies
You are head of campus security and you are sitting in a meeting with the heads of IT and Facilities, the school’s Vice President of Finance and Administration, and the College President or School Principal and Superintendent. The purpose of your meeting is to consider the purchase of equipment to upgrade safety and security. There are three options on the table: a new video surveillance system, an access control system, and panic alarms/buttons for all classrooms and offices.
Unfortunately, your budget is not sufficiently robust to select all three, so you need to evaluate what to buy. Complicating the problem is that police and security want the camera system, Facilities is supporting the electronic key system, and IT advocates the panic alarms. Each attendee can make a convincing argument in support of his or her desired option.
So, what are some of the security goals of any school? Seven are listed, in no particular order, recognizing there may be more and further, that their priorities may change over time with dynamic trends, policies, and experiences:
Create and maintain a safe environment
Enhance the school’s reputation for safety
Be prepared to respond to and recover from crises
Enhance situational awareness on campus to deter threatening activities
Enhance the campus community members’ perception of safety
Deter/respond to concerning behaviors
This workshop will provide a systemic approach for evaluating technology so your campus picks the right technologies that upgrade performance.
1. Evaluate goals and how technologies differ by crisis phases (prevention, response, mitigation and recovery).
2. Show how people in different positions have different priorities and perspectives on evaluation in different phases of the crisis. For instance, during the recovery phase, the PIO is worried about branding; legal is worried about liability, financial officials are worried about the cost of resuming operations, emergency management is worried about clean-up, etc.
3. Explore how various technologies fit into the evaluation matrix, understanding that technologies can make different contributions to each phase.
Pre-Conference C: Setting Priorities: Lessons Learned from Clery Act Program Reviews
Campus leaders spend a lot of time making decisions and with so many competing needs, it can be difficult to prioritize where to focus efforts and resources. Clery Act program reviews can be a key source of information on both common challenges in regards to Clery Act compliance and, more importantly, possible solutions.
Participants should bring their institution’s annual security reports to the session for campus-specific conversation and self-assessment.
1. Understand the trends in the Department of Education Clery Act findings.
2. Identify practical departmental or Clery committee tasks for proactively addressing compliance challenges.
3. Establish a comprehensive annual plan for Clery compliance.
Hot Topic #1: Resilient School Communities: Training Teachers, Students and Parents to Survive Crisis Events
Schools are the foundation of a community. Training teachers, students and parents how to think and react during a crisis event while fostering a sense of confidence is a hallmark of resilience. During this group discussion, we will address best practices and research regarding the crisis training of teachers, students and parents. We'll also discuss long-term sustainability of school community resilience.
Hot Topic #2: De-Escalating Toxic Situations -- "Words Matter"
What we say and how we say it can be the difference between a fight and voluntary compliance with police and security direction. The words we choose, our tone, pitch and volume, along with our non-verbal cues, can further our customer service goals and, in the case of a toxic situation, defuse it in a positive manner. In addition to non-verbal cues, differences in age, culture, expectations and self-perceptions can cause misunderstanding and conflict. We'll talk about the 3 Es needed to de-escalate toxic situations: explanation, empathy and ego control, techniques for gaining compliance in difficult situations and other best practices that will help you control a situation.
Hot Topic #3: Driving Security, Engagement, and Revenue: How License Plate Recognition (LPR) Can Deliver Intelligence and Revenue While Creating Safer Campuses
Each day millions of students, staff, and visitors drive on and off of campuses across the country. Automatic license plate recognition allows campus public safety to identify and track vehicles, expanding the reach of existing security platforms to secure and monitor parking lots and ride-share locations while increasing the parking revenue anywhere on campus. We will discuss how Brigham Young University (BYU) implemented the AutoVu system to manage large volumes of vehicles while still providing user-friendly parking facilities.
This topic will show you how to increase revenue on campus, augment security, maximize parking efficiency, and have better collaboration with law enforcement.
Hot Topic #4: Drug Prevention Initiatives: Tools to Combat Opioid Misuse
While the primary function of the Drug Enforcement Administration (DEA) is to enforce the nation's federal drug laws, law enforcement cannot solve America's drug problem alone. Join the DEA for this roundtable discussion and learn more about their national drug prevention initiatives, such as Red Ribbon Week, National Drug and Alcohol Facts Week, and many other efforts to promote drug education and prevention.
They will share ways you can educate the public about drugs and prevention. DEA will provide you with a list of resources that can be used by parents, educators, caregivers and young adults. They will also provide tools to combat the misuse of opioids, which are available to every school, community and state in the nation. Bring your questions!
Hot Topic #5: Impacts Mobility Has on Your Facilities and Emergency Management Teams
Research conducted by AIIM.org and ARC reveals that not only are facilities teams underproductive, but more than 80 percent of facilities directors feel that they are unprepared for emergencies and catastrophes. This lack of preparedness reportedly stems from information being disorganized, not in the cloud and inaccessible, which could lead to a mistake during an emergency.
Attendees will hear research that reveals gaps in emergency and succession plans, share insights on trending cloud-based solutions, learn best practices for evaluating and purchasing technology solutions, and how to keep your team from being part of the 80 percent.
Hot Topic #6: The Next Generation of School Safety: Balancing Security with Learning Environments
During this discussion, Bruce will talk about what the next generation of school security and technology solutions will look like. How do we keep students safe and schools more secure without compromising their learning environment with all of these changes to technology?
He will share a real-life case study from the University of Central Florida (UCF) on how their Department of Security and Emergency Management found success using IP security solutions. Participants will walk away with best practices for keeping students safe and schools more secure without compromising their learning environment.
Train the Trainer: Conducting Realistic and Comprehensive Tabletop Exercises with Your Staff
Most schools and universities have emergency plans but can go years without using them. On any given day, the chances of a particular K-12 or institution of higher education being struck by a tornado, impacted by an earthquake or attacked by an active shooter is very, very small, so campus personnel might not believe they need to test their emergency plans to determine if they will actually work.
But when an emergency does happen, will your plan be good enough and up-to-date? Will your campus respond appropriately? The time to discover whether or not your plans and procedures work is not during a real disaster. That’s why tabletop exercises are so valuable. This 90-minute session will allow attendees to participate in and learn how to conduct a tabletop exercise with stakeholders at their school or college.
Everyone who attends will be put into a group. Each will be assigned a role and tasked with determining how their particular role — be it a custodian, college president, administrator, high school coach or some other position — should respond to an emergency scenario. Participants will have just a few minutes to discuss their answers. They will feel the reality of time passing because they will be reminded in 30-second increments that an emergency is evolving. This increases the level of stress beyond just theoretical -- making the exercise more life-like. Attendees and the instructor will move through the crisis scenario together.
An emergency plan is just a document until you need to use it. Campuses might have practiced an evacuation or how to shelter-in-place, but this tabletop exercise will make attendees think on their feet.
BONUS - All attendees will go home with a sample scenarios to use with their team.
1. Participate in a tabletop exercise that they can bring back to their own campus.
2. Learn how to motivate and collaborate with key stakeholders to improve campus preparedness and response to real scenarios.
3. Develop strategies in affirming stakeholder participation in tabletop exercises, as well as provide constructive feedback that reinforces appropriate emergency procedures.
Electronic Access Control as Part of a Comprehensive Campus Violence/Active Shooter Program: Saddleback College Case Study
Saddleback College is in the process of employing electronic access control on essentially every locking door as a safety measure and part of a comprehensive campus violence/active shooter response program.The campus currently has approximately 200 doors equipped with electronic access control and is in the process of retrofitting the remaining approximate 1,200 doors with the same system. The current system employs a centralized access control system with hardwired POE (power over Ethernet) electronic locks and individually assigned/printed proximity cards. The system is primarily designed as a safety system but retains all the advantages and functionality of a security system. The access control system is fully integrated with the school’s video camera/management system.The presenters will also cover why electronic access control was installed rather than one of the less expensive alternatives and who was involved in the upgrade.Saddleback College’s approach is only one of countless options and paths, and they will discuss the lessons they learned on everything, from plans and timelines, to troubleshooting and maintenance, as well as how other campuses can avoid their mistakes.
Learn some of the factors that should be considered when deciding upon an approach to access control.Hear how to utilize an electronic access control system as a safety system and part of a comprehensive campus violence/active shooter program.Understand how and why Saddleback College arrived at their solution, including what mistakes they made and what they did right.
Critical Incident Management: A Systematic Guide to Planning Safe and Secure Events
College campuses host a wide range of large-scale events every year, including homecoming, athletic events, concerts, controversial speakers, festivals and more. Protecting those involved in these activities, as well as the campus’ property and reputation, require careful planning.
This session will provide attendees with a comprehensive review of the assets needed to ensure their campus events will be safe and secure.
The process starts with the identification of high, medium and low priorities and goals for each particular event (revenue generation, safety, school brand, avoid liability, etc.). Second, all the resources on hand and needed to accomplish the priorities are grouped into one of five categories: personnel (including training), procedures, facilities, equipment and communications. Then the means affecting each end are identified and assessed as being mission capable, partially capable or non-capable.
This evaluation allows the planner to determine how well equipped he or she is to accomplish each task and which non-mission capable means affect the most ends and therefore require priority attention.
The advantages of this approach are that it’s comprehensive, allows a complete overview of event capabilities and needs, allows prioritized decision-making, and offers a comprehensive perspective that is easy for senior decision-makers to understand.
1. Learn how to prioritize public safety/security agency event objectives.
2. Obtain a methodology to measure event means against ends to assess readiness of preparations.
3.Learn how to identify priority initiatives needed to meet objectives that are both persuasive and easily understood by senior decision-makers.
Improving Transportation Safety: An MTSS/PBIS approach
Working with public school transportation nationwide has revealed an urgent need to equip our frontline personnel — our first observers — with skills to build socially and emotionally safe environments on our school buses.
School bus drivers are skilled, competent and enjoy working with students. However, our drivers have not traditionally been trained to handle discipline issues on the bus and oftentimes feel they lack the authority and respect needed to maintain safety and order. In addition to general student safety, common concerns of school bus drivers include bullying, harassment, disrespect, rude language, unclear behavior expectations and inconsistency of consequences.
It is vital that our school bus drivers are trained and aware of concerning student behaviors during transportation. School transportation personnel need to be prepared to teach and support behavioral expectations as well as know how to build and maintain appropriate relationships with students for a proactive approach to school safety.
This session will provide participants with an understanding of proactive strategies they can implement with bus drivers in order to maintain control and improve the safety of students during transportation.
We will also explore the implementation of Multi-tiered Systems of Support (MTSS) and Positive Behavioral Interventions and Supports (PBIS) into school transportation, and teach strategies for developing consistency with rules and procedures, as well as skills to develop solid relationships with students riding the bus.
1. Develop an understanding of MTSS and PBIS and examine tools and strategies to implement rules and procedures.
2. Investigate and identify skills to build healthy relationships with students of diverse populations (cultural competency).
3. Explore legislation dealing with special populations.
Left of Bang: Identify Strategies and Policies to Improve Your Prevention Plans
When looking at an emergency, the term “right of bang” refers to the time period after the event and “left of bang” is before the event. Using FEMA’s Four Phases of Emergency Management, attendees will learn to identify the strategies, policies, procedures and training their schools can utilize during the prevention/mitigation and planning phases (left of bang) and then identify what they need to put in place for in the response and recovery phases (right of bang).
By working with peers from other schools and through discussions of what plans are currently in place, attendees will be able to identify areas of improvement for their schools.
1. Be able to articulate all of the plans that are and should be in place at their school for both left of bang and right of bang.
2. Work with other attendees to learn best practices happening in schools around the country.
3. Identify areas of improvement needed for their schools.
Be Better Prepared: Creating a Collaborative and Comprehensive Emergency Management Training Program
This session will provide an overview of how K-12 schools, school districts and institutions of higher education can train their respective campus communities to be better prepared for emergencies and disasters. Topics addressed will include how to create a comprehensive training program; identify the needs of the individual school or campus; understand the range of free in-person and virtual trainings available; work with community partners to meet training needs; and assess whether needs are being met through assessments and emergency exercises.
Lessons learned and case studies will be provided to demonstrate how educational entities are successfully training their stakeholders to be ready for emergencies.
1. Understand the role of training collaboratively in the development of high-quality emergency operations plans and comprehensive emergency management programs.
2. Determine how training programs can be adjusted based on the audience (students, staff or faculty, and parents/guardians), threat/hazard focus, and other factors.
3. Gather strategies and resources from federal departments and agencies to create effective training programs in collaboration with community partners.
Addressing the Rising Suicide Rates: Prevention Strategies and Crisis Resources
According to data from the 2017 Youth Risk Behavior Survey from the Center for Disease Control, more than 17 percent of high school students had considered suicide within the previous 12 months, and 13.6 percent made a plan. The suicide rate among young adults, ages 15-24, has tripled since the 1950s, and suicide is currently the second most common cause of death among college students, according to the American College Health Association. With this rise of youth and young adult suicides and suicidal ideation across the country, it is imperative that districts and institutions of higher education utilize best practices to address this epidemic.
Participants will walk away with a full menu of items to be addressed, including policy and procedures, assessment, intervention and postvention practices to limit contagion. Recommendations for training of staff, students and parents will be covered, as well as resources available for all schools and colleges.
1. Receive a full menu of items that need to be part of a comprehensive suicide-prevention strategy.
2. Learn about crisis response in the wake of a suicide.
3. Discuss tips for avoiding contagion.
Enforcement is on the rise by the Department of Education as it relates to Clery Compliance. This once behind the scenes compliance area is now top-of-mind for many with the increased scrutiny and Clery fines. This interactive session will lay out the evidence for the rise in enforcement, top Clery audit findings and compliance recommendations.
1. Understand the enforcement trends by the Department of Ed during Clery reviews.
2. Learn the top audit findings found during Clery reviews.
3. Receive proactive compliance recommendations.
LTE to LMR: Tips for Integrating Push-to-Talk Cellular into Your Campus Radio System
With the launch of FirstNet in 2012, there is nationwide momentum toward providing mission-critical push-to-talk on cell phone devices and integrating with (or potentially even replacing) existing public safety two-way radio systems.
This session will provide attendees with an opportunity to explore some of the benefits and challenges, along with in-depth review of the lessons learned from the New Mexico State University (NMSU) Police Department’s early adopter project.
1. Leave with a solid understanding of the product offerings from multiple vendors.
2. Hear how the integration actually takes place.
3. Learn about apps that offer enhanced capabilities beyond simple push-to-talk.
Surviving the Active Threat on a School Bus: Transportation Safety Planning and Response
For decades schools have been practicing for an active lethal threat situation should it happen in a school but very few school districts are preparing bus drivers on how to respond to this type of threat on a bus. Jesus will discuss how to mitigate the pos
For decades schools have been practicing for an active lethal threat situation should it happen in a school but very few school districts are preparing bus drivers on how to respond to this type of threat on a bus.
Jesus will discuss how to mitigate the possibility of an active lethal threat attack should it occur on a bus as well as what to do if this type of incident occurs while driving. He will cover in detail how to use your bus as a tool to delay and possibly disable the threat should they start a life-threatening act of violence while the bus is moving. The theme of this training will be Awareness Before Defense although various emergency driving response options will be discussed along with numerous survivable tactics for the driver to consider in such an attack.
sibility of an active lethal threat attack on a bus as well as what to do if this type of incident occurs while you are driving! He will also cover in detail how to use your bus as a tool to delay and possibly disable the shooter should they start shooting while the bus is moving. The theme of this training will be Awareness Before Defense although various emergency driving response options will be discussed along with numerous survivable tactics for the driver to consider in such an attack.
1. The importance of having a plan for this type of incident before it happens.
2. How their driving skills and knowledge of their bus can be used against a lethal threat on the bus.
3. How to practice the driving maneuvers presented to strengthen their response plan.
Rules vs. Laws: The Consequences of Injecting University Officers into Inconsequential Incidents
Removing an airline passenger from an overbooked flight, a seemingly inconsequential incident, results in a viral video, a high-profile case and the firing of two responders. Increasingly, officers are responding to, or are assigned to, an incident or detail where they're pressured to enforce rules instead of laws.
Stacy Ettel provides an entertaining and instructional discussion on the negative repercussions of enforcing rules instead of laws, and provides practical steps to adjusting policy and training to avoid negative attention to your public safety agency.
1. Define and understand the difference between 'rules' and 'laws' in a campus environment.
2. Receive practical steps that can be taken to adjust policy and training to avoid negative attention to your agency.
3. Obtain practical steps for agency leadership to create agreements with officers and city/university officials regarding the enforcement of laws versus rules.
MS-13 The Most Dangerous International Gang: Managing Gangs in Schools, Colleges and Our Communities
Gang activity in the United States is unlimited in its reach. It cuts across urban, suburban and rural jurisdictions, and filters into our schools, colleges and communities. If there are gangs in your community, there are gangs in your schools. Many are born second generation gang members, but most join in middle school. Gangs are now able to reach our communities by using social media.
This presentation is not about any one city, county, community, ethnicity, race, gender or creed, but will focus on the international gang MS-13 and how they are profiting by placing members in schools.
There will be a brief history of gangs in the United States and international gangs, as well as why they were created and their statuses today.
Carlos will answer why schools are such an easy recruiting place and why gang members are attending college, joining the military and applying for law enforcement jobs. Gangs start in the communities, and when young members attend school, they use campuses as recruitment huts. Hear how our youth is recruited, which students are most vulnerable and which students will be targeted by gangs.
You will leave this session with a better understanding of how gangs make money on campus, and how to identify gang members and their leaders (shot callers). Carlos will explain how they use hand signals or gang signs to identify and communicate with each other, and the hand signs used to attack a student or rival gang members.
1. Hear prevention strategies and how to establish partnerships.
2. Learn how to train staff about security and gang awareness.
3. Determine how to initiate gang intervention programs.
How the University of Texas at Austin Maximized the Effectiveness of Its Emergency Notification System
With the increased emphasis on quickly and effectively responding to any incident that poses a threat to the campus community, many schools have invested in technological solutions designed to enhance emergency preparedness. It’s imperative for universities of all sizes to understand how to use emergency communication tools in a number of different ways, from supporting alerts related to imminent threats to the campus, to severe weather, to safety and traffic information for major events, like football games and graduations.
This session will discuss how The University of Texas at Austin (UT Austin) and Everbridge worked to make their campus safer – together. It will highlight how Community Engagement was used to reach an additional 5,000 guests and visitors, how they maximized their emergency notification system over the past few years, and how you can apply this plus other processes to your university.
1. Hear best practices for campuses to keep people safe and operations running effectively, should an emergency occur, as learned by UT Austin.
2. Understand how to get the most out of an emergency notification system by using it for emergency and non-emergency events.
3. Discuss better methods for collaborating between your emergency notification system and other security systems, such as video surveillance or access control.
Emergency Response Planning and Strategies: Brook Hill School’s All-Hazards Approach to Safety
Brook Hill is a Pre-K through 12 college prep school that has over 700 students plus staff. This includes five dorms and 120 International students with some high-profile students. These include children of foreign government officials and children and grandchildren of heads of state and royal families.
In addition, the Brook Hill Campus is home to the Freedom Museum, where there are artifacts from every war the United States has been a part of: from the Revolutionary war to the war on terror. They also have a tangible artifact and signature of every U.S. President. Last year almost 30,000 visitors came to the museum. This means there must be a comprehensive emergency response plan in place.
Bob will give an all-hazards review and share how his campus plans and prepares for medical emergencies, weather-related incidents, active shooter, bomb threats, chemical spills, and VIPs on campus. Bob will also discuss how his campus organized an East Texas School Safety Group that has 16 schools, both public and private. This group meets to share information, technology tips, effective practices, and intelligence on what trends we see from the students in our schools.
1. Strategies for specialized response to different emergencies.
2. The importance of Teacher/Staff training in school safety and security.
3. How to Integrate outside emergency personnel and how to get them to your meetings.
Keynote: Saving Sycamore: The School Shooting that Never Happened
Molly Hudgens, a school counselor at Sycamore Middle School in Pleasant View, Tennessee shares the story of how she prevented a school shooting on September 28, 2016. When a student with a fully-loaded semi-automatic handgun came to her with a plan to kill people on the school’s campus, he told her, “I came to you because you’re the only person who can talk me out of this.” After a ninety-minute intervention, the student relinquished the weapon to Hudgens with no shots fired and no lives lost.
Hudgens’ will walk the audience through the specifics of the incident that took place in her office and highlights previous training that affected her decision-making process during the event. Hudgens speaks boldly of her faith throughout and challenges those in attendance to remember that every human interaction matters and that one life can make a difference. Hudgens became the first Tennessean and only the tenth woman to become a recipient of the Congressional Medal of Honor Foundation’s Citizens Medal of Honor for her efforts that day.
Workshop A: Recognizing Red Flags: Working TOGETHER to Prevent Violence
Part 1: Follow Up Session for the Keynote Address
Hudgens and an administrator from her school, will allow for a question and answer session from the audience concerning the incident that occurred on September 28, 2016. This allows audience members a more personalized interaction with Hudgens and a member of her administrative team to ask questions they might have had during the delivery of the keynote.
Part 2: Why Every Relationship Matters
Attendees will re-evaluate the way in which they connect with others. While focusing on how every life we encounter is an intended meeting, this presentation demonstrates why allowing love and encouragement to be part of our interactions with others can have potentially life-altering outcomes. Molly discusses de-escalation techniques, the value of relationships, and what counselors may see in an at-risk individual that an SRO or teacher might miss.
Part 3: The Best Plan You Hope to Never Use: Safety and Crisis Training for Your Campus
This presentation focuses on creating a safety team for your organization and implementing a safety and crisis plan for how your staff and leadership would respond to a crisis at your facility.
Part 4: Recognizing Red Flags: Working TOGETHER to Prevent Violence
Hudgens’ training, which has been utilized to train law enforcement, juvenile court, and educators across the country, focuses on the three types of teen shooters, how to recognize them, and how to intervene before they become violent perpetrators. Learn common mistakes administrators, principals, and law enforcement make when dealing with troubled kids.
Part 5: Transitioning Students
Molly will discuss the importance of sharing student data when changing schools or advancing on to college. Learn who to contact and what reports and conversations should be made in order to alert schools of an at-risk student.
1. Re-evaluate their relationships with students and how to improve their interactions.
2. Learn how to recognize at risk students and how to intervene before a tragedy occurs.
3. Understand the importance of and procedures for communicating student behavioral concerns when transitioning schools or advancing on to college.
Workshop B: Combating Social Media Threats: Digital Threat Assessment Training
Violence in schools often has precursors leaked through social media posts. Sam and Theresa will thoroughly address the challenge of knowing where, how, and when to find this critical information during this workshop.
There are many simple and free online tools and techniques that all those responsible for ensuring the safety in your schools and campuses need to be using on a regular basis. Attendees will be assembled into investigative teams and given a mock real-life scenario that encourages immersive engagement and hands-on practice. The final practical assignment will consist of working collaboratively as a team to navigate the realms of the social media world by using practical techniques to produce a digital baseline report. A report template and a standard operating procedure checklist will be provided. You will not attend a more up-to-date presentation in terms of accessing social media!
1. Current social media platforms, how to respond to threat-related behaviors, and ways to find geo-locationally relevant posts for emergency management and public safety.
2. Confidence and competency in being able to independently establish a threat makers' digital baseline.
3. How to find accurate and relevant digital information as is typically represented in a real-life digital threat assessment data gathering scenario.
Workshop C: Manage the Media Like a Pro: Customized Training and Practical Exercises
The stakes are extremely high for organizations to ensure they’re operating in the most transparent, timely and media-ready position possible. Having potential spokespeople prepared to face the cameras and microphones benefits not only the employee, but also the organization as a whole. This workshop will include mock news conferences, designed to best position employees for today’s dynamic and potentially damaging media landscape. Emmy award-winning former TV news reporter, Julie Parker, will incorporate the essential functions for managing the media during times of chaos and calm.
BONUS: The workshop will be followed by complimentary phone consultations on an as-needed basis as determined by the participants to revisit any topics reviewed or request general guidance on a new issue.
1. Understand how to build relationships with the media, beyond just reporters, knowing how and whether to go off the record, capitalizing upon existing relationships with members of the media to your organization’s advantage, and ensuring media coverage that at a minimum is fair and, at best, flattering.
2. Overcome public speaking and how to develop successful soundbites for TV, radio, print and online.
3. Handle challenging questions posed by reporters, the art of the non-answer, eliminating the fear of facing a camera and microphone, tips on how to take control of an interview, instilling confidence in interviewees.
Workshop D: Staff, This is a Lockdown! Planning for and Surviving the Active Threat Event
The purpose of a lockdown is to secure staff, students, and visitors into the nearest secured facility and minimize their exposure to a potential threat and/or to allow them other survivable options such as duck, cover, assess & move, evacuation, hiding, running, crawling, playing dead, the power of your voice or fighting for their life if necessary, during a potentially lethal threat situation. The lockdown plan, when implemented, serves to minimize the risk of injury or death to students, staff, faculty and any visitors who are on campus at the time of the threat.
All lockdown type situations will be covered with in-depth discussions on audible alarm system options, announcement strategies, practicing realistic lockdown plans, building and campus design and layouts including open environment and outdoor situations. Other topics include locking mechanisms, protective glass options, student, staff and parent notification systems and staff responsibilities during a lockdown. Jesus will convince you that any size institution, regardless of its size or number of buildings on it, can develop and implement an effective lockdown plan!
This will be one of the most intensive, interactive, educational and inspiring workshops you will ever attend. It will bring you heightened awareness and knowledge of how to respond to an Active Lethal Threat event with a realistic response plan. The information provided in this training will be based on actual shooting/killer events and empirical evidence so plan on making changes to your lockdown plan!
BONUS! Bring your lockdown plan with you so you can make updates and changes during the workshop!
1. Understand what a realistic lockdown plan should be and see how schools are currently planning for comfort…not for a crisis.
2. Use the tools necessary to increase their survival rate based on actual lethal threat events and the empirical evidence gathered from years of research.
3. Learn the concept of L.E.A.S.T., Lockdown, Evacuation and Survival Tactics, 8 empirically proven tactics that will become your personal survival tool kit!